There was a bin under my register
Grey plastic, about the size of a milk crate. Anything that came back across the counter went in it until Thursday. I opened in 1978 with canvas tents and white-gas stoves on the shelves and sold up in 2022 with lithium power stations on the same shelves. Everything that did not work came back to that bin.
Almost nothing in that bin was broken. Nearly all of it worked exactly as designed. It just wasn't the thing that person needed — and nobody told them before they paid.
A magazine tests a tent for a weekend. I watched the same categories fail across four decades, in the hands of people who had paid real money. This list is forty-four years of that bin, written down.