There was a bin under my register
Grey plastic, about the size of a milk crate. Anything that came back across the counter went in it until Thursday. I opened in 1978 with canvas tents and white-gas stoves on the shelves and sold up in 2022 with lithium power stations on the same shelves. Everything that did not work came back to that bin.
Almost nothing in that bin was broken. Nearly all of it worked exactly as designed. It just wasn't the thing that person needed — and nobody told them before they paid.
A magazine tests a tent for a weekend. I watched the same categories fail across four decades, in the hands of people who had paid real money. This list is forty-four years of that bin, written down.
Every item gets three answers
Not "the best gear." There is no such thing. For each of the forty items: the cheap way, the good way, and the exact line where one stops being the right answer. Here is one of the forty, in full, so you know what you are buying.
1. The sleeping pad
Sixty per cent of being cold at night happens underneath you, not on top. Your weight crushes the bag's loft flat, so there is no insulation under your back at all.
The cheap way
$25
Closed-cell foam, the accordion kind. R-value about 2. Cannot puncture, lasts twenty years, and your hip will find the ground.
The good way
$150–220
Insulated inflatable, R-value 4 or better, three inches thick. The three inches is not luxury — it is clearance for your hip.
The line. Over sixty, a side-sleeper, or camping below fifty degrees — buy the good one. Mine is nine years old at thirty-plus nights a year. That works out under eighty cents a night, which makes it the cheapest thing in my kit by the only measure that counts.